A group of organizations passionate about global equity issues asked themselves a question: can the public conversation on global development be altered to foster a more positive outlook?

The result of these conversations? The formation of The Narrative Project, a research effort devoted to changing the narrative of development work. Using a combination of qualitative and quantitative research, along with message testing, the project developed a set of insights about how to activate a broader base of public support for the challenges we're facing as a global community.

The Narrative Project's findings are now used to help humanitarian organizations around the world adjust their communications strategies in a way that moves the needle—and to build their audiences and create momentum within them.