Can the public conversation about global development be changed to foster a more positive outlook of the challenges we face as a global community?
We know the answer is yes. But we set out to understand how. In a sector where public support is inconsistent and attitudes toward global development are increasingly negative, how do we engage with our audiences in a way that motivates them to support this critical cause? These are the existential questions behind our research, which has uncovered exciting new findings, including an untapped audience, language usage, and powerful messaging.