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How to harness narrative power to affect change


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How to harness narrative power to affect change


The theory and supporting guidelines born from The Narrative Project's research will transform your ability to create a broader base of public support. 

Regardless of whether your message is written or verbal, you can put our research into practice as often as you'd like. We're communicators who know the value of A/B testing. 

Learn from other organizations deploying narrative intelligence in their communications:

 
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guidelines to follow


guidelines to follow


Research shows certain core themes woven throughout stories will open audiences minds to the change our sector is making.

 

CORE THEMES

 
 

SUPPORT THEME

 

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Get your team on board


Get your team on board